Client story: Banking app for high earners

The client

A digital business with the goal of creating a banking app specifically for high-earning millennials.

The brief

The client wanted to launch a banking app that would cater to the unique needs and preferences of high earning millennials. This demographic is known to have different banking needs and preferences than other age groups, and they also have a higher demand for financial services. The client wanted to create an app that would cater to this group by providing them with a range of banking and investment options, all under one user-friendly interface.

The solution

To deliver on the client's brief, we developed a smart banking platform that combined multiple banking and investment options, all under one continuous custom front-end. This platform included all regular banking features such as physical and virtual cards and cutting edge mobile and online banking. In addition, we also included curated investment features, exclusive club memberships, events access and concierge services. These features were tailored specifically to meet the needs and preferences of high earning millennials.