October 16, 2024 - Berlin, Germany – AAZZUR, the embedded finance and data-driven financial platform, is delighted to announce its victory at the Mastercard Central European Fintech Forum 2024, winning the prestigious Best Business Model Innovation award. Competing against over 700 startups, AAZZUR’s innovative approach to financial services impressed a jury of Mastercard and venture capital experts, earning it a top spot as one of only two winners.

The company’s victory follows an exceptional journey, having also won the regional competition and passed several pre-selection rounds. As a result, AAZZUR has earned a place in the Mastercard StartPath selection days, an elite global program for fintech companies Mastercard seeks to promote. Previous StartPath participants include fintech giants like Revolut, Thought Machine, and Monese. This means Mastercard will co-fund AAZZUR’s initiatives and offer partnership opportunities, opening doors for significant global exposure.

 “We’re incredibly honoured to be recognised by Mastercard and the Central European Fintech Forum for our work in business model innovation,” said Philipp Buschmann, CEO of AAZZUR. “This award reflects the hard work and dedication of our team and underscores our vision to reshape the financial landscape through embedded finance solutions. We’re excited to participate in StartPath and look forward to the opportunities it will bring.”

The award was presented at the Mastercard Central European Fintech Forum, a two-day event held at Alte Münze in Berlin, where over 400 European fintech leaders gathered to share insights on key industry trends such as Generative AI, the future of payments, venture capital funding, and growth opportunities. The forum provided a platform for invaluable networking, bringing together influential voices from across the European fintech ecosystem.

For more information about the Mastercard Central European Fintech Forum 2024, please visit the event’s official website here.

AAZZUR is a leading embedded finance platform that provides smart financial services and data-driven insights to businesses. By seamlessly integrating financial products into digital ecosystems, AAZZUR empowers companies to offer personalised, relevant financial solutions to their customers, unlocking new revenue streams and enhancing user experiences. Enabling the embedded banking revolution (aazzur.com)

The Mastercard Central European Fintech Forum is a premier event that brings together the top innovators, experts, and leaders in the fintech industry. It offers a platform to explore trends such as AI, digital finance, and venture capital funding while fostering partnerships and collaborations across Europe’s fintech landscape. Welcome - Mastercard Fintech Forum Central European Event (cvent.com)

Mastercard StartPath is a global program that supports later-stage startups with the tools and partnerships they need to scale. StartPath participants benefit from Mastercard’s expertise, mentorship, and co-funding opportunities, helping companies expand their impact worldwide. Alumni include renowned fintechs such as Revolut, Thought Machine, and Monese.

Mastercard Start Path - A Startup Engagement Program